Rupert Murdoch’s Latest Gamble?

Should you charge for online content, whether it is news stories or the attached video that always accompany them? Clearly, Rupert Murdoch, pioneer or power mad media magnate – take your pick – believes so. He is currently attempting to convince The Times and The Sunday Times readers to pay fee, however little, to get the chance to visit the website that hosts these world famous titles. One media owner who be keenly monitoring his progress will be the Guardian, whose combination of articles and videos have resulted in a million hits a day. Murdoch’s latest move reminded me of a couple of things that his former employees said of him – one that he is always prepared to take risks, apparently he bet the bank when he launched Sky TV, and the other that he will never be retiring, when he goes it will be with his boots on, something that even his detractors will have to admit is impressive.

Posted by Nayab Chohan .